EXPERTISEBRAND
EXPERTISE 03 / BRAND SYSTEMS
BRAND
SYSTEMS△
An identity is not a logo: it is a system of signs your whole team can reproduce, from a Word document to a mobile app. Our patterns come from Cameroonian geometries, redrawn and never decorative.
WHAT IT COVERS
01
BRAND PLATFORM
What you say, to whom, and why you are believed.
02
VISUAL IDENTITY
Logo, colours, type, patterns: one territory.
03
DESIGN SYSTEM
Reusable components rather than isolated files.
04
APPLICATIONS
Stationery, signage, social, presentations.
DELIVERABLES
TERRITORY & PATTERNS
LOGO & VARIANTS
BRAND GUIDELINES
APPLICATION KIT